
Max-Hervé George
Global Chairman & CEO, Icona Capital
Max-Hervé George is a French entrepreneur and investor. He is the Founder and CEO of Icona Capital, where he directs the Group’s strategy and international growth. He also serves as Chairman and Co-CEO of SWI Group and Founder & CEO of AiOnX, a hyperscale data-centre venture targeting over 2GW of capacity across Europe. Within Icona Racing, George acts as Chairman, providing oversight on governance, funding, and alignment with the platform’s long-term objectives.








