About Icona Capital
Icona Capital was founded in 2019 by Max-Hervé George to create opportunities across alternative investments. Built on a foundation of disciplined execution and first-hand industry expertise, Icona has completed more than 200 transactions across sectors such as private equity, real estate, and digital infrastructure.
Today, Icona Capital manages assets in excess of €10 billion, with a team of over 300 professionals in 25 offices worldwide. The Group has established itself as a global investment house with the scale to pursue significant opportunities, while retaining the agility to act on emerging trends.
Icona Racing extends this approach into motorsport, structuring a professional platform that combines capital markets discipline with one of the most respected driver development programs in the sport.
Max-Hervé George
Overview
Max-Hervé George is a French entrepreneur and an investor with a track record of building and leading investment platforms across multiple asset classes. He is the Founder and CEO of Icona Capital, an international investment firm managing more than €10 billion in assets. He also serves as Chairman and Co-CEO of SWI Group, a global alternative investment house created through the merger of Icona Capital and Stoneweg, and as Founder & CEO of AiOnX, a European hyperscale data-centre platform targeting over 2GW of capacity.
His vision for Icona Racing mirrors the principles that define Icona Capital: a commitment to scale, transparency, and long-term alignment between talent, management, and capital.
Strategic Leadership
Founder & CEO, Icona Capital
Established in 2019, Icona Capital has become one of Europe’s most active alternative investment platforms, operating across private equity, real estate, digital infrastructure, and special situations. Max-Hervé George directs its overall strategy and international growth.
Chairman & Co-CEO, SWI Group
As Chairman and Co-CEO, he co-leads a €11 billion investment firm with a diversified portfolio across Europe, the United States, and Asia, providing governance and oversight across its multi-sector strategies.
Founder & CEO, AiOnX
Max-Hervé George founded AiOnX to address Europe’s growing demand for compute infrastructure. The platform is advancing hyperscale data-centre projects across the UK, Ireland, Denmark, Spain, and Italy, targeting 2GW of capacity.
Max-Hervé George’s leadership reflects a disciplined approach to identifying structural opportunities and establishing platforms with long-term relevance.